The difference in price between a high quality professional photographer and a low quality amateur typically comes down to a hundred dollars or so. When you consider the profoundly positive impact a great headshot can have on your career — and your income — isn’t it totally worth the few extras dollars to get the best? Of course! If getting a higher ROI on your headshot investment isn’t reason enough to go for the best, here are a few other reasons why a more expensive photographer is always the better choice.
1. Expertise in Lighting and Composition
See that railing cutting through the subject’s head? That weird shadow to the left of her nose? That strange green color cast on his skin? Those are all signs of cheap photography by someone who skill at lighting and composition are second class. Pro photographers understand how to use lighting to enhance your features, eliminate harsh shadows and eliminate distracting backgrounds. And you look better.
2. High-Quality Editing
Most anyone can make a picture and most any picture is passable for your LinkedIn or your website. But then, you’ll look like every other person. Better you should look like the star that you are and pick a professional photographer who’s high end retouching skills make your headshot stand out rather than blend in.
3. Coaching
Few business professionals like to be in front of the camera and so awkwardness abounds. Simple, specific and easy executable coaching from a photographer with experience will get you better results in a shorter time. And since your time is money, spend a few extra dollars on your photographer so you can go out and close that million dollar deal.
4. A Stronger First Impression
In our world, you get 6 seconds — if that — to make an impressions. Flat, grey, over exposed or under exposed images get ignored. If that’s your picture, then you get ignored by those who can move your career forward.
5. Long-Term Value
How does the expression go? Pay now or pay later? A cheap headshot might save you money upfront but lost opportunities will mean a whole different lifestyle for you down the road. Invest now, benefit forever.
Michael Verity is a Portland, OR-based photographer specializing in professional headshots and modeling portfolios. The husband of an acting coach and father of two young adult actors, he’s been photographing successful actors, models and creatives and business professionals for more than a decade.